Just Jurf Designs

What Goes in to Your Letterpress Invitations

Tips & TricksJenn Jurf

Letterpress is a very hands on process so today, I wanted to take you through a step-by-step guide of what happens with your invitations once we start production.

1 | Plates

A big part the letterpress process (and price) are the custom plates that are made with each design. We take the digital PDF that you approve for printing and have a film negative created, similar to a photo negative. We then take this film and expose it against a photopolymer plate (along with several other steps involved) to create a reverse image that will be pressed into your invitations.

 Cleaning off letterpress plates after exposure and wash out

Cleaning off letterpress plates after exposure and wash out

2 | Paper


Letterpress paper is truly luxurious! It’s a 100% tree free cotton paper (woo-hoo!) It’s light and airy allowing the plates to create the beautiful impression that we all love with letterpress. All of our paper is cut down to the specifications of your job.

 Cutting cotton paper down to size for invitation printing

Cutting cotton paper down to size for invitation printing

3 | Ink


All of our inks are hand mixed and matched to the Pantone Matching System (PMS). This system allows us to replicate the ink formula time and time again to provide a consistent color throughout different projects.

Once the ink is mixed, we spread it on the disk of the press and run the press to spread the ink evenly.

Since we can only have 1 ink on the press at a time, you’ll find the letterpress prices to be broken out into number of ink colors. More on this in a minute!

 Mixing custom ink colors

Mixing custom ink colors

4 | Preparing the Press


So we have the plates, we have the paper and we have the ink. Now, it’s time to merge them all together and start pressing! But not just yet.

Once we load the plate on to the press, we take some time to set up the card alignments, check for even impressions and make any last minute adjustments before we run.

 Loading the plates into the press

Loading the plates into the press

5 | Hand-Feeding


Once we’re ready to start printing, each card is hand-fed through as the press runs. Since this is a handmade process, you’re constantly checking for alignment, even impression and ink inconsistencies after each card.

 Checking alignment and test prints

Checking alignment and test prints

That’s it! That’s how letterpress invitations are made!


A few other notes…

Now one big thing about letterpress is if you invitation has multiple colors, once you’re finished with step 5, steps 1, 3, 4 and 5 are all repeated for each color.

The other big question I get is quantity. Why are small runs almost the same price as big runs and that’s because the process is still the same. The only difference is we grab a few more or less paper or we spend an extra 2-3 minutes on the press. It’s enough that we show a difference in prices but the majority of the cost comes from the design time and time preparing the press to print. That’s why we always recommend ordering about 20% extra for letterpress invitations because a run for 5 cards can cost almost the same as 100 cards.

If you have any questions about letterpress, please don’t hesitate to contact me! You can also request a sample so you can see and feel this luxurious print method in person.

Simple Elegant Floral Letterpress Wedding Invitation

InspirationJenn JurfComment

Ooohh am I excited for this one! Not only was this design a blast to design and print but this is also my 100th design that I’m launching for Just Jurf!

Blind impression is the exact same process as letterpress however, there is no ink pressed into the sheet so you’re left with a simply stunning impression that doesn’t draw too much attention.

 Simple Elegant Floral Letterpress Wedding Invitation Suite

Simple Elegant Floral Letterpress Wedding Invitation Suite

For the Simple Elegant Floral Letterpress Wedding Invitation, I chose to do blind impression for the flowers in the corner and a simple warm grey for the elegant type.

The RSVP and Details cards carry over the same simple typography with playful touches of script throughout.

The envelope liner has a seamless pattern of the florals that are impressed on the invitation in a similar warm grey as the main text, though slightly lighter to provide contrast.

Top off the suite with matching envelope printing for your invitation and RSVP envelopes.

The simplicity of this suite really lends itself to several accessories to tie your suite together. My personal favorite is the vellum belly bands!

The Simple Elegant Floral Letterpress Wedding Invitation Suite has all matching day-of stationery for your wedding from save the dates, menus, place cards, thank you cards and anything else you may need to create a cohesive look for your wedding day.

Other designs you may also like …

Botanical Minimalist V2 Letterpress Wedding Invitation
Elegant Anemone Letterpress Wedding Invitation
Elegant Calligraphy Letterpress Wedding Invitation
Simple Script V2 Letterpress Wedding Invitation

Gold and Silver on Your Wedding Invitations at Three Different Prices

Tips & TricksJenn Jurf

Gold and silver are wonderful colors to accent any wedding! It’s a nice touch to incorporate these colors into your invitation suite to tie everything together.

This post will break down the 3 different ways to add gold and/or silver to your invitation suite at 3 different price points - Digital Printing ($), Letterpress ($$), and Foil Stamping ($$$).


Digital Printing ($)

The beauty of digital printing is that you can print almost any color, including watercolor drawings, at the push of a button. Digital printing is the most cost effective print method for this reason. This method makes it easy to change colors of the text to gold or silver and print without any change in the pricing.

Please note: silver is a very light color and therefore, we only recommend silver ink as an accent color for borders, lines, etc. rather than your main text (i.e. your names or other important information).

 Classic Gold and Navy Wedding Invitation

Classic Gold and Navy Wedding Invitation


Letterpress ($$)

Unlike digital printing, letterpress is a very hands on and handmade process. Once your designs are completed during our digital PDF proofing process, your information is converted into a plastic or steel backed plate that will be used on our hand-fed presses. The press can only carry 1 ink at a time, meaning that each color will require its own plate, setup time and hand-fed time on to the press. Because of this, your letterpress pricing will fluctuate based on the number of colors in your design.

We use a metallic gold or silver ink when pressing these colors. The letterpress impression leaves a slight shadow and impression that you can feel, therefore, you’re welcome to include your main information in gold or silver without the risk of losing legibility.

 Elegant Burgundy Floral Letterpress Wedding Invitation

Elegant Burgundy Floral Letterpress Wedding Invitation


Foil Stamping ($$$)

Ahh the shine we all know and love! Foil stamping is extremely popular as it not only creates an impression like letterpress but it creates a shine on your invitations as well.

Foil stamping is a similar process to letterpress, however, we use real foil that is heat transferred on to each card we press. Due to the high heat, we must use copper plates rather than a plastic or steel material used in letterpress and therefore, the price of foil is at the highest price point.

 Elegant Blush Floral Wedding Invitation with Foil Details

Elegant Blush Floral Wedding Invitation with Foil Details


I hope this breakdown is useful in your wedding planning journey! Feel free to contact me with any questions or if you need advice on the best method for your invitations.

Important Dates for my 2019 Couples

AnnouncementsJenn Jurf

As my own wedding date quickly approaches, it’s time to finalize and announce some important dates for my 2019 couples.

The studio will be completely closed from March 30 - April 21, 2019 while I am away celebrating my wedding and honeymoon. There will be no email communication or production during this time.

If you’re just starting the process, please allow at least 1 week prior to these deadlines for estimates and proofs.

Here are important deadlines for orders to start production in order to guarantee shipment prior to the closure dates:

March 8, 2019 - Last day for letterpress/foil wedding invitation orders
March 15, 2019 - Last day for digitally printed wedding invitation orders
March 22, 2019 - Last day for save the dates and day-of stationery items, such as menus, programs, thank you cards, place cards, etc.

Please note that in order to start production of your order, we require the final proof to be approved for printing, final balance paid and final guest list, if applicable.

The studio will reopen on Monday, April 22, 2019. Please expect a slight delay in email responses and production for the first week as I get caught up from my time away.

I can’t thank you all enough for your tremendous support, patience and understanding during my time away to be fully present with my new husband!

Elegant Burgundy Floral Letterpress Wedding Invitation

InspirationJenn Jurf

The Elegant Burgundy Floral Letterpress Wedding Invitation Suite features a romantic script font and sans serif typeface. The modern geometric border is done in a gold metallic letterpress for a subtle contrast to this design. Paired with our Burgundy Poppy Envelope Liner to give this design a floral vibe that’s perfect for spring, summer and fall weddings.

Barbara & Cameron's Tappan Hill Mansion Wedding in Tarrytown, New York

InspirationJenn JurfComment

Simple. Neutral. Greenery. What more could a girl ask for?

This style has been a particular favorite of mine this year! I love the romantic, greenery oasis that was created for Barbara and Cameron’s wedding. The neutral tones mixed with a simple, almost minimalist, reception set up is just truly stunning.

I loved working with Barbara to create a cohesive look throughout their wedding stationery. I was fortunate enough to work with her on their save the dates, wedding invitations, bridal shower invitations and day-of stationery. They chose the Modern Greenery design and customized the suite with a new font for their names and layout that were more suitable for their wedding style. I love that!

Browsing through their wedding album makes me so happy to see it all come together!

Jenn Jurf Favorites-0015.jpg

Vendors:

Photographer: Kaylee Chelsea Photography
Venue: Tappan Hill Mansion
Invitations: Just Jurf Designs
DJ: Deejay Al
Flowers: Damselfly Designs
Hair/Make-up: Diana Streany / Jamie Cinquegrana
Bridal Gown: Pronovias
Groom Suit: Suit Supply
Bridesmaid Dresses: Jenny Yoo, Monique Lhuillier

Please note: We do our best to include as many vendors as were aware of in this list. If you were a vendor for this wedding and are not mentioned, please contact us.

Simple Modern Script V2 Letterpress Wedding Invitation

InspirationJenn JurfComment

The Simple Modern Script was one of my favorites for summer weddings! I’m so excited to release an updated version in letterpress today!

The script font used in this design is modern and playful. We complimented it with a mix between a simple sans serif and serif in italics to continue the playfulness.

The RSVP and details card carry over the same simple typography with playful touches of script throughout.

The new and improved Peach Watercolor Floral V2 Envelope Liner is the perfect combination, making this suite perfect for summer weddings!

Top off the suite with matching envelope printing for your invitation and RSVP envelopes.

The simplicity of this suite really lends itself to several accessories to tie your suite together. My personal favorite is the vellum belly bands!

Request a sample kit today so you can see and feel all of our paper options before placing your order.

The Simple Modern Script V2 Letterpress Invitation Suite has all matching day-of stationery for your wedding from save the dates, menus, place cards, thank you cards and anything else you may need to create a cohesive look for your wedding day.

Other designs you may also like …

Simple Modern Script V2 Wedding Invitation
Simple Script V2 Letterpress Wedding Invitation
Elegant Anemone Floral Letterpress Wedding Invitation
Modern Greenery V2 Letterpress Wedding Invitation

Don’t forget our anniversary sale ends next week! 25% off all stationery. More details here!

How to Include Your Rehearsal Dinner and Other Weekend Events in Your Wedding Invitation Suite

Tips & TricksJenn JurfComment

Happy Tuesday, my friends! This week we’re diving into all of the other events that happen during your wedding weekend celebration and how to properly include them in your invitation suite.

Multiple weekend events are more common with destination weddings but it’s also common to include your rehearsal dinner and any post-wedding brunch information in your wedding invitation suites.

The details card is the best place for all of this information. It’s important to keep the wedding invitation itself focused on the wedding ceremony.

Here is an example of a details card that can include both the rehearsal dinner and post-wedding brunch. The details should include the event, location, address, start time and anything else attendees need to know in advance (i.e. Attire).

I hope this information was helpful when preparing your wedding invitation suite. For more etiquette tips, check out our wedding invitation etiquette guide or contact me with questions!

Don’t forget our anniversary sale ends next week! 25% off all stationery. More details here!



2018 Holiday Card Collection (Non-Photo)

InspirationJenn JurfComment

There’s so much excitement in the air right now with our new holiday card collection and our anniversary sale going on! Today we’re sharing all of the new 2018 non-photo holiday cards that we’re added to the collection. These cards are great as traditional folded card or a more modern flat/postcard style.

Don’t forget our anniversary sale is going on now! 25% off all stationery. More details here!

 Holly Holidays Holiday Card

Holly Holidays Holiday Card

 Vibrant Greetings Holiday Card

Vibrant Greetings Holiday Card

 Snow Falling Holiday Cards

Snow Falling Holiday Cards

 Holiday Celebrations Holiday Card

Holiday Celebrations Holiday Card



Casslyn & Andrew's Water Works Wedding in Greensburg, Pennsylvania

InspirationJenn JurfComment

I love the setting of Casslyn and Andrew’s wedding! Their ceremony and reception were held at the Water Works Pub and Event Center in Greensburg, Pennsylvania on July 7th. Right in the heart of summer, their outdoor wedding was simple and traditional in all the right ways!

Casslyn and Andrew customized the Elegant Blush Floral Wedding Invitation Suite with matching blush envelopes. We customized the RSVP card to include a line for guests to add their favorite song to get them on the dance floor and it looks like a true celebration!

C&A-304.jpg

Vendors:

Photographer: Courtney Gilliland Ctg Photography
Venue: Water Works Pub and Event Center
Invitations: Just Jurf Designs
DJ: Steven Vance
Flowers: Madison Reid Sesigns
Hair/Make-up: Stefanie and Danielle Step Up Styles /Hillary Cunningham



2018 Holiday Card Collection (Photo)

InspirationJenn JurfComment

It’s (almost) the most wonderful time of the year and that means our holiday cards will be rolling out over the next week! The full collection is available online here but today I wanted to give a special spotlight to the new photo designs added to the 2018 collection. Next week, we’ll be sharing our non-photo collection so stay tuned and enjoy!

Don’t forget our anniversary sale is going on now! 25% off all stationery. More details here!

 Snowflake Holidays Photo Holiday Card

Snowflake Holidays Photo Holiday Card

 Minimalist Christmas Photo Holiday Card

Minimalist Christmas Photo Holiday Card

 Modern Merry Photo Holiday Card

Modern Merry Photo Holiday Card

 Holiday Foliage Photo Holiday Cards

Holiday Foliage Photo Holiday Cards

 Holiday Florals Photo Holiday Card

Holiday Florals Photo Holiday Card

Just Jurf Anniversary Sale!

AnnouncementsJenn JurfComment

Yep, it’s happening!! Once a year, I have a sale that includes ALL STATIONERY! Wedding invitations, save the dates, thank you cards, holiday cards, and pretty much anything stationery related that you can think of is all 25% off until October 22nd (see restrictions below)!

These dates hold a huge significance in Just Jurf history so I always take this time to share “my story”.

 Modern Greenery V2 Letterpress Wedding Invitation

Modern Greenery V2 Letterpress Wedding Invitation

October 20th, 2013 is the day that I opened my Etsy shop. I was working full-time at a hotel at the time and wasn’t completely fulfilled so I was searching for a creative outlet and something to occupy my time on the weekends. I opened my shop with a few listings of craft-y type things for weddings. My top seller were these wine cork table number holders! Oh how times have changed!

Fast forward to almost a year later and I knew I had something going with Etsy. I loved being able to talk to my clients and make something unique for them. I was still doing the craft-y thing but wanted to explore more with graphic design and stationery. At the time, my 9am-5pm hotel job turned into more of a 6am-8pm job and after months of that, I knew it was time to leave.

October 3rd, 2014 was my last day of work before taking on Just Jurf full-time. This was the day I downloaded Adobe Illustrator and from there, taught myself graphic design and how to run a business. This was the time when I started to take Just Jurf seriously and really find a way to provide the best experience for my clients and create an exceptional product.

I’m so grateful for the opportunities this business have provided me and my family. It truly is an honor to work with such amazing people and be apart of such a special day in your lives. I hold this sale once a year to show my thanks and gratitude towards my future and past clients as there’s a little something for everyone.


Anniversary sale fine print:
JUST JURF 2018 ANNIVERSARY SALE! In celebration of our 5-year anniversary, we're offering 25% off our entire shop! All orders must be placed by October 22, 2018 and approved for printing by October 31, 2018. If your order is not finalized by October 31, 2018, you will be invoiced for the remaining balance prior to printing. The sale cannot be applied towards orders placed prior to October 2, 2018. Happy shopping!


Elegant Palm Tree Letterpress Wedding Invitation Suite

InspirationJenn JurfComment

As my favorite season, fall, is approaching, I couldn’t be more excited for the winter ahead. That doesn’t stop me from dreaming about summer and relaxing under a big palm tree on the beach. That’s where the inspiration for the Elegant Palm Tree Wedding Invitation Suite came from.

The script for this invitation suite is playful and elegant, complimented by a classic serif font. The invitation suite features three palm trees gathered together. All letterpressed, this invitation suite is a beautiful combination between beach oasis and elegance.

The RSVP and Details cards carry over the same simple typography with playful touches of script throughout.

The watercolor envelope liner in navy blue was the perfect match for this suite. The design does not draw too much attention from the invitation suite but adds a touch of beach underwater vibes to the suite.

Top off the suite with matching envelope printing for your invitation and RSVP envelopes.

The simplicity of this suite really lends itself to several accessories to tie your suite together. My personal favorite is the vellum belly bands!

Request a sample kit today so you can see and feel all of our print and paper options before placing your order.

The Elegant Palm Tree Letterpress Wedding Invitation Suite has all matching day-of stationery for your wedding from save the dates, menus, place cards, thank you cards and anything else you may need to create a cohesive look for your wedding day.

Other designs you may also like …

Soft Tropical Palm Leaf Wedding Invitation
Hexagon Wedding Invitation
Purple Floral Monogram Wedding Invitation
Tropical Floral Wedding Invitation


 

Astrid & Luis' Osprey's at Belmont Bay Wedding in Woodbridge, Virginia

InspirationJenn JurfComment

Late summertime weddings are truly special. There’s finally a little chill in the air and you can mix in subtle fall colors with your summer palette. I just love it!

Astrid and Luis held their wedding ceremony and reception on August 30th at Osprey’s at Belmont Bay in Woodbridge, Virginia and I was fortunate enough to design their wedding invitations for their special day. They customized the Elegant Blush Floral Wedding Invitation Suite with a beautiful script font in a dusty rose/mauve shade to match the bridesmaids' dresses. I love how all of the colors complimented the mix of purple and soft blush from their floral bouquets.

The property at Osprey’s is absolutely stunning with gorgeous grand trees and their ceremony was held right on the bay with an incredible view. Their wedding was photographed by the amazing Audrey Deyerle of Audrey Rose Photography, who also photographed another Just Jurf couple, Hillary & Chris!

Grab your tissues and enjoy Astrid and Luis’ wedding album!

e -Audrey's Favorites-0177.jpg

Vendors:

Photographer: Audrey Rose Photography
Venue: Osprey’s at Belmont Bay
Invitations: Just Jurf Designs
DJ: Chris Styles DJ’s
Catering / Bartenders: Mele Bistro
Rentals: C&G Catering Creations
Cake: Liberty Baking Co
Hair/Make-up: Salon Prive / Beauty by Terry
Bridal Gown: Essense of Australia from Ellie’s Bridal Boutique
Groom Suite: Men’s Wearhouse
Bridesmaid Dresses: The Dessy Group

Modern Greenery V2 Letterpress Wedding Invitation

InspirationJenn JurfComment

“Modern Greenery” is one of my favorite trends at the moment. I love the simplicity of the style and finding the perfect balance between modern and elegance.

Today, I’m excited to bring to you the new and improved Modern Greenery V2 Letterpress Wedding Invitation Suite.

The invitation design is very simple with modern typography. The letterpress details make a lasting impression and add to the overall elegance of the design.

The RSVP and Details cards carry over the same simple typography with playful touches of script throughout.

The Green Leaf V2 Envelope Liner was the perfect match for this invitation suite, bringing in watercolor leaves to compliment the greenery style.

Top off the suite with matching envelope printing for your invitation and RSVP envelopes.

The simplicity of this suite really lends itself to several accessories to tie your suite together. My personal favorite is the vellum belly bands!

Learn more about the different paper and print options from this post or request a sample kit today so you can see and feel all of our paper options before placing your order.

The Modern Greenery V2 Letterpress Wedding Invitation Suite has all matching day-of stationery for your wedding from save the dates, menus, place cards, thank you cards and anything else you may need to create a cohesive look for your wedding day.

Other designs you may also like …

Navy, Gold and Greenery Wedding Invitation
Modern Mauve Wedding Invitation
Gold Modern Oval Wedding Invitation
Simple Modern Script Wedding Invitation



 

How to Address Attire on Your Invitation Suite

Tips & TricksJenn JurfComment

It’s safe to assume that it’s common knowledge that weddings are “Cocktail Attire.” However, if you have a specific attire you’d like to request your guests to wear, than it’s appropriate to include it on your invitation suite.

A simple line saying “Black Tie” can be added to your invitation in the bottom right corner.

 Elegant Script Wedding Invitation

Elegant Script Wedding Invitation

If your ceremony is taking place on a grass lawn or outdoors and you’d like to recommend wedge heels or a specific clothing item to your guests, this can be done so on either your details card or on your website.


I hope this article was helpful when preparing your wedding invitation suite. For other tips, make sure to check out our Wedding Invitation Etiquette Guide. Feel free to also leave a comment with questions or contact me and we can chat!

xo