Letterpress is jaw-dropping stunning (in my opinion!) I fell in love with letterpress and the process as soon as I dove into the wedding stationery industry. I resisted to urge for quite some time because of the price point and investment but after a few years, I gave in and have no regrets. The textured paper, the impression of the plates and hand-mixed inks were the perfect match with my simple design style.
We did letterpress for our wedding invitations and we had one of our guests tell us this story of when she was opening the mail. She started to open the envelope then stopped and had to run to grab her husband so they could experience it together. Hearing that opening our invitation was an “experience” was so magical for me and clearly, it stuck with me.
As beautiful as letterpress is, it’s also a very labor intensive process and therefore, it’s at a higher price point than digital printing. So today, I want to talk about the ways to keep letterpress costs down so you can experience the beauty for your wedding invitations.
Go all letterpress
Often times couples think that if they only do their name or specific details in letterpress, it would make the price cheaper, however, it’s actually the opposite.
The main cost of letterpress comes from the custom plates and set up time (mixing inks, setting up the press, test prints, etc.). No matter if you do the entire invitation in letterpress or a few pieces, these steps are still the same.
Now if you only do partial information, that means the other details have to be digitally printed, which comes before the letterpress stage. So with this, you’re adding a whole set of file set up, printing and labor costs to the equation.
This is the same with adding watercolor graphics, like a leaf to the design. Watercolor can’t be letterpressed so it would have to be digitally printed then go through the letterpress steps. Now, keep in mind, this is only for watercolor graphics. Line graphics can be letterpressed.