Just Jurf Designs

Modern Botanical Wedding Invitation

New DesignsJenn Jurf

Another one of my favorites, this modern, botanical wedding invitation suite. Honestly, I didn’t intend for this design to have a moody-modern vibe but when it all came together, it just worked so I’m going with it.

The leaves surrounding the invitation design are done in a lighter grey to make it not so bold, allowing more focus on the invitation details. The script brings in the modern feel with a very over-exaggerated touch of each letter.

I would absolutely love to see these leaves in blind letterpress (no ink). I think it would be gorgeous! So stay tuned or follow me on Instagram to see the results!

Ask Me Anything

Tips & TricksJenn Jurf

Every Monday, I have an open question box on my Instagram stories called Ask Me Anything. I love this open time to hang out with my clients and have them ask me anything from wedding stationery, the industry, personal questions, or really anything they want to know.

Here is a recap of the questions asked this week:

Question: How much of your budget should you use for stationery?

It all depends on what’s important to you. If stationery is more important than say flowers or other decor, then you should allocate more of your budget to stationery and vice versa.

With all vendors, you get what you pay for.

My clients typically spend between $500 - $3,500 on invitations only and $1-4k for all stationery.

I received a lot of questions about the above diverse budget, so I went into more details at a later point:

There are so many factors that go into the price of wedding stationery:

  1. Print method - Digital versus letterpress and/or foil stamping. Letterpress and foil invitations are more expensive because of the labor and materials involved. It’s a very hands on process compared to digital printing

  2. What items are included - Invites, RSVP cards, details card, address printing, envelope liners, ribbon, vellum, wax seals, etc. There are endless possibilities.

  3. Other stationery - Save the dates, menus, place cards, programs, thank you cards, signs, table numbers

All of these are influenced by your guest could as well, which I’ve seen range from 20-350 guests.

Long story short, every wedding is very different and every budget is different so talk to me and we can figure out what’s best for you.

Question: How can we work together outside of our wedding?

I also offer bridal and baby shower invites, holiday cards and personal stationery.

Hang out with me next week on Monday on Instagram and ask your questions!

Lemon Citrus Wedding Invitation

New DesignsJenn Jurf

I’m in love with this Lemon Citrus Wedding Invitation Suite! It feels so refreshing just in time for summer.

I had the initial idea for this design when I was creating the recent bridal shower invitation collection. I decided to remove it from the collection in order to make it a full suite with matching wedding invitations, save the dates and complimenting stationery.

This design was heavily inspired by limoncello, italian, amalfi coast. I work with a lot of clients who are planning destination weddings in Italy and I couldn’t think of a better way to capture the vibe.

Amber & Shane | Alexandria, Virginia | March 9, 2019

InspirationJenn Jurf

Amber and Shane’s wedding was one of my favorites to work on so far this year. Amber and I had this bond of working in hotels (me formerly) and our weddings were only a month apart so we were going through a lot of the same stages together.

They chose the Anemone Floral Wedding Invitation and my favorite part was the addition of silver foil, which is absolutely stunning! They completed their look with matching menus, place cards and thank you cards.

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Photographer: Edward Underwood
Venue: Kimpton Lorien Hotel and Spa
Invitations: Just Jurf Designs
Planner / Coordinator:  A Bride's BFF
Music: Okyne Media Lab
Flowers: Flowers by Lisa
Cake: Fluffy Thoughts
Hair/Make-up: Tiffany Pretty
Bridal Gown: Davids Bridal

Please note: We do our best to include as many vendors as were aware of in this list. If you were a vendor for this wedding and are not mentioned, please contact us.

Mauve Floral Wedding Invitation

New DesignsJenn Jurf

This design was a few weeks in the making and I’m so excited to share it with you all today!

Let’s start with the script. I recently added this script to the collection after the Classic Floral Wedding Invitation released a few weeks ago. I wanted to showcase the elegance of the script with this design, using it for their names and venue location on the invitation. Because of the elegance of the script, I went with a more traditional wording layout.

I also became obsessed with how the “A” looks on its own so decided to add a monogram to the top of the invitation design, surrounding it by an elegant, yet simple wreath. I imagined it mimicking these simple greenery wreaths that I see floating around the industry trends.

Next came the envelope liner. I wanted to tie in the same simple floral drawings but I didn’t want to keep the design all black and white. So I decided to add a colored background and keep the drawing white so it would contrast. The colored background also allows flexibility if clients would like to change the color to match their wedding.

And that’s when it hit me… This design needed a wax seal! I felt strongly about adding a vellum jacket, wax seal and the whole nine yards to this design. Even if clients don’t use it for this design specifically, I still like to showcase the possibilities and knew this was the perfect opportunity to do so. So, that’s where the delay came in. Custom designing a wax seal and allowing time for it to arrive took an extra 2 weeks.

Once the wax seal arrived, I could color-match the envelope liner, polish off the design and share it with you all!

Hillary & Chris | Leesburg, Virginia | May 26, 2018

InspirationJenn JurfComment

In honor of their 1-year anniversary approaching, today I’m re-sharing one of my favorite wedding albums. Hillary and Chris were married on May 26, 2018 in Leesburg, Virginia.

Hillary and Chris chose the Elegant Blush Floral design. They added a bit of color with taupe colored envelopes and matching custom stamps.

I know I’ve mentioned this before, but I always have a FOMO on my client’s wedding day as we stationery designers are one of the only vendors not there on the big day. I was teary eyed going through their wedding gallery and I know you will be too!

Review from Hillary on WeddingWire:

Working with Jenn was one of the highlights of wedding planning. I stumbled across her work on Instagram and was immediately obsessed. I stalked her on Instagram for a while before booking because she releases new invitations suites every Friday and I swear each release was more gorgeous than the last!

Jenn sends samples of her suites and all the different paper weights and styles she offers, so once I saw this one design in the flesh - I knew it was the one! When I finally decided on the perfect invitation suite, I was dreading the task of determining what to write and what the proper etiquette was for wedding invitations. Jenn made the task SO EASY. She offered help whenever I asked, and never hesitated to come up with ideas with me when I was stuck. I honestly felt like I was emailing back and forth with one of bridesmaids because she was so sweet and genuine with every correspondence.

After the wedding invitations arrived (with custom stamps, fully addressed, and fully assembled) I knew it wouldn't be long before I reached out for some day-of stationary as well. Jenn ended up designing and creating the most beautiful wedding ceremony programs for me - and she even made me a logo to put on the bottom of my photo booth strips!

I would definitely (& have already) recommend JustJurf to any bride or groom in the market for wedding invitations or day-of products.


Photography - Audrey Rose Photography
Ceremony venue - St John the Apostle
Reception venue - The Middleburg Barn
Invitations and paper goods - Just Jurf Designs
Bridal gown - Custom made by Cathy Ebrada
Bridesmaids dresses - Azazie
Groomsmen attire - The Black Tux
Florals - Rick’s Flowers
Getaway car - Camelot Classic Cars
DJ and photo booth - Bialek’s Music
Videographer - Well Spun Weddings
Cake - Connie’s Cake Creations
Catering - Smokin Willy BBQ


AMA: How do I figure out how many invitations I need to order?

Tips & TricksJenn Jurf

There is a simple formula to figure out how many invitations you should order:

Number of households + 10-20% extras = # of invitations to order

Up until the stationery point in your wedding planning process, you’ve been referring to the size of your wedding by the number of guests. And why wouldn’t you? Everything comes down to the number of guests, except for invitations.

Luckily, you just don’t need one invitation for every single guest as you can get away with only one per household. There are a few exceptions to this rule that we will get to later in this post.

First, I would recommend starting by putting all of your guests in a spreadsheet, lined up by household. See below example:

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It’s helpful to have a column dedicated to number of guests in that household so you can keep tally for your other vendors but for invitations, we’re concerned about the number of lines as that adds up to the number of invitations.

Hint: you can also add columns for their responses to help with tracking!

Typically, you can get away with 1 invitation per household, except for the following scenarios:

  • The guest is over age 18. For example, if you’re inviting a family and one or more children are living with their parents and are over 18, they should receive their own invitation.

  • Housemates. If multiple couples or friends are sharing a house, each person or couple should receive their own invitation.

These scenarios are from traditional etiquette guides so do what’s best for you!

Back to our formula...

Using the above spreadsheet example, there are 16 lines/invitations, adding up to 32 guests.

From there, I recommend ordering at least 10% extra of blank envelopes. It’s common for invitations to get lost in the mail (especially around the holidays!) or you have last minute additions.

If you feel your guest list is “still in the works” when you’re ordering your invitations, then I would recommend ordering closer to 20%.

Even if you’re positive your list if perfect, I would recommend ordering no less than 5 extras. I’m not saying this to convince you to up your order but I see so many clients come back in a panic for 5 extras and it ends up costing a handful.

So, piecing together our formula:

16 invitations from our guest list

+4 for extras

= 20 invitations to order

If you have any questions or would like advice specific to your invitations or guest list, feel free to contact me! I’m happy to help!

Shower Invitation Series Launch

New DesignsJenn Jurf

It’s always bittersweet when my wedding clients get married. I’m grateful for the opportunity to work with them and excited for them to get married but I’m also sad that I don’t get to work with them anymore.

Over the years, several of my former clients have reached out in search for shower invitations for a party their hosting for their friends or a baby shower invitation for themselves. I’m honored that my clients enjoyed working with me so much that they return for these occasions so I felt this calling to start broadening my collection

This became one of my goals for 2019, to release quarterly “specialized” designs. I’m starting with this bridal and baby shower invitation collection and will also be releasing photo save the dates, holiday cards and milestone birthday invitations throughout the remainder of 2019.

All of my weekly wedding invitation suite releases also include bridal and baby shower invitations so my overall collection has been building over the years. However, I wanted this release to be more focused on themed parties rather than my normal floral and greenery style.

Today, I’m excited to share the beginning of this series with bridal and baby shower invitations.

Mexican Fiesta

Mexican Fiesta

Giraffe Safari

Giraffe Safari

Succulents & Cacti

Succulents & Cacti



Miss to Mrs

Miss to Mrs

Minimalist Champagne

Minimalist Champagne

I intend to continually make additions to this collection so if you have a theme in mind, please feel free to contact me!

Elegant, Mountain, Greenery, Minimalist, Neutral Colored Mood Board Inspiration

InspirationJenn Jurf

Mood boards are so incredibly helpful to send to your vendors. Even slight variations between styles (cool greys versus warm greys) makes a big difference when designing your overall palette.

I put together this mood board to capture the vibe we were going for our Yosemite wedding. Elegant, mountain, greenery, minimalist, neutral colors are all words that we used to describe our vibe and our vendors were on point with executing our vision!

Photo credit:

Top left (Yosemite photo): Photo by Zoe Steindl

Top center (bridesmaids): Show Me Your Mumu

Top right (floral bouquet): Photo by Aileen Melucci

Center (ceremony set up): Photo by O’Malley Photographers

Bottom left (table set up): Photo by Feather & Twine Photography, Florals by Stem Florals

Bottom right (Venue photo): Photo by Lane Dittoe, Coordination by Love This Day Events, Florals by Yonder House

AMA: When Should I Order my Wedding Stationery?

Tips & TricksJenn Jurf

Tldr: Local weddings: order save the dates about 8-10 months in advance and wedding invitations about 3-4 months in advance. Destination weddings: order save the dates about 10-12 months in advance and wedding invitations about 6-8 months in advance. Allow 1 month for wedding invitation proofing and production.

Deadlines were extremely helpful when planning our wedding. It was nice to know how to prioritize tasks and make sure you stay on track. With that being said, as soon as we booked our major vendors, we turned our focus to stationery.

When to send out your invitations

I’ve found traditional etiquette on this subject to be a bit outdated. For example, The Knot recommends “sending out invitations 6-8 weeks in advance so people have enough time to clear their schedules.” (source) I’m not sure if I just have very busy family and friends but that seems a bit stressful, in my opinion. When my clients ask me, I usually recommend about 2-3 months for local weddings, assuming save the dates went out 6-8 months in advance.

Destination weddings are a bit different. We had a destination wedding in Yosemite and most of our deadlines were 90-days out (rather than the typical 14-28 days), therefore, we sent out our wedding invitations about 6 months in advance with save the dates 10 months in advance.

Whether you’re having a local or destination wedding, I would check with your venue on deadlines and work backwards from there. Every case is different so feel free to reach out to me for specific recommendations.

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When to order your invitations

Now that you have a good idea of when your invitations should be mailed out, let’s work backwards to figure out when to start the ordering process.

Most of my clients start with submitting their order details using the website order form. From there, we spend an average of 1 week* working on the estimate, deposit, initial proofs and any revisions. Once approved for printing, our production is 2 weeks for digitally printed invitations and 3 weeks for letterpress and foil invitations. Then account for about 3 days for shipping then time to add postage and mail them out. Overall, I recommend about 1 month for the ordering process.


Desired shipping date: June 1
+ Assembly and shipment = 1 week = May 25
+ Invitation production time = 2-3 weeks = May 8
+ Estimates + design time = 1 week = May 1


With that being said, if you have the opportunity to get ahead, I would highly recommend it! Often times, my clients and I will start the design process months before they intend to print because it’s one thing off their list that we can get done. Yes, some minor details may be missing or the quantities change but that’s why we start with a deposit and nothing is set in stone until you’re ready to print.

*1 week is about the average we spend during the estimate and proofing process with each client, however, this timeline changes based on number of revisions and client response times.

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Day-of Stationery

For day-of stationery, I like to start about 6-8 weeks in advance. Even if you're not sure the exact details and items you'll need just yet, I find this is a great time to start working on proofs to at least get the wording taken care of. Then once you know how many you'll need and have the final guest list, we can print without any final hiccups and you’ll have your stationery in hand with plenty of time to spare.

Asymmetrical Floral Wedding Invitation Suite

New DesignsJenn Jurf

I have had numerous requests for asymmetric designs lately so naturally, I had to add more to the collection. This design was heavily influenced from a recent client who customized the Simple Modern Script V2 design. Funny how things develop like that.

The Asymmetrical Floral Wedding Invitation highlights the couples names in a modern calligraphy, accented by a simple text for their wedding details. This invitation design is paired with the White Peony envelope liners to give it that simple, white and greenery touch.

My favorite part of this design is the envelopes, mainly because I tried something new with them and continued the asymmetrical design onto the envelopes.

Elizabeth & Nickolas | Jericho, New York | October 20, 2018

InspirationJenn Jurf

Greenery is making an appearance at this beautiful New York wedding! Elizabeth and Nick chose the Modern Greenery Wedding Invitation Suite for their October wedding. Your invitations are the first glimpse into what guests can expect and I love seeing how their stationery tied into the overall event style.

As I always encourage my clients to do, they customized the design with new fonts and slightly different layout than the original design to make it their own. This was actually the biggest piece of feedback I received from clients on this design was that the fonts were difficult to read and the layout wasn’t ideal. So while several clients customized the design, I worked on releasing an updated version, the Modern Greenery V2 Wedding Invitation Suite, with a more traditional layout and different font.

Elizabeth’s review on Etsy:

Jenn was such an amazing person to work with when it came to my invitations; for something that is so detailed orientated, she knocked it out of the ball park! She worked on a variety of changes and requests, often and quickly. I recommend her work to everyone! One suggestion: for those having a hard time with the font for names, have a sheet with their names in all font. I eventually got this (towards the end)-- if I got this earlier on, I would have saved Jenn from making tons of revisions! 

HIGHLY RECOMMEND to anyone who wants a beautiful invitation and a wonderful vendor to help them with the process!



Photographer: Ashley Izquierdo
Venue: Milleridge Inn
Invitations: Just Jurf Designs
Flowers: Teddy's Florist

Please note: We do our best to include as many vendors as were aware of in this list. If you were a vendor for this wedding and are not mentioned, please contact us.

AMA: How can I make letterpress work for my budget?

Tips & TricksJenn Jurf

Letterpress is jaw-dropping stunning (in my opinion!) I fell in love with letterpress and the process as soon as I dove into the wedding stationery industry. I resisted to urge for quite some time because of the price point and investment but after a few years, I gave in and have no regrets. The textured paper, the impression of the plates and hand-mixed inks were the perfect match with my simple design style.

We did letterpress for our wedding invitations and we had one of our guests tell us this story of when she was opening the mail. She started to open the envelope then stopped and had to run to grab her husband so they could experience it together. Hearing that opening our invitation was an “experience” was so magical for me and clearly, it stuck with me.

As beautiful as letterpress is, it’s also a very labor intensive process and therefore, it’s at a higher price point than digital printing. So today, I want to talk about the ways to keep letterpress costs down so you can experience the beauty for your wedding invitations.

Go all letterpress

Often times couples think that if they only do their name or specific details in letterpress, it would make the price cheaper, however, it’s actually the opposite.

The main cost of letterpress comes from the custom plates and set up time (mixing inks, setting up the press, test prints, etc.). No matter if you do the entire invitation in letterpress or a few pieces, these steps are still the same.

Now if you only do partial information, that means the other details have to be digitally printed, which comes before the letterpress stage. So with this, you’re adding a whole set of file set up, printing and labor costs to the equation.

This is the same with adding watercolor graphics, like a leaf to the design. Watercolor can’t be letterpressed so it would have to be digitally printed then go through the letterpress steps. Now, keep in mind, this is only for watercolor graphics. Line graphics can be letterpressed.

Elegant Palm Tree Letterpress Wedding Invitation - Example of line graphics that can be letterpressed.

Elegant Palm Tree Letterpress Wedding Invitation - Example of line graphics that can be letterpressed.

Botanical Greenery Letterpress Wedding Invitation - Example of watercolor graphics that can’t be letterpressed.

Botanical Greenery Letterpress Wedding Invitation - Example of watercolor graphics that can’t be letterpressed.

The most cost effective way to do letterpress is to have the entire card letterpressed.

Only letterpress the invitation

Now, this isn’t my favorite recommendation because I prefer when things have a cohesive look but I’d rather you have some letterpress than none at all. If all letterpress is out of the budget, I recommend doing letterpress for the invitation only and printing the other cards digitally.

With this option, I always recommend upgrading the digitally printed cards to the same cotton paper we use for letterpress. Even though they are both white, there is a drastic difference in color and texture when the cards are side by side.

Photo by Christine Skari

Photo by Christine Skari

I hope this helps with understanding the letterpress costs and process! As always, if you have any questions, feel free to send me a note!

Blue Marble Beach Wedding Invitation

New DesignsJenn Jurf

Did someone say summer? No? Maybe I’ve just been dreaming about it for far too long! This invitation suite definitely put me in the mood to lay on the beach and dive into a good book.

The Blue Marble Beach Wedding Invitation Suite is a minimalist design with simple, yet modern typography. The small starfish on the invitation design adds to the beach theme without adding distraction. The invitation is accented with a blue marble envelope liner to give it that ocean, beach vibe.

Check out more on the Blue Marble Beach Wedding Invitation as well as it matching stationery for save the dates, menus, thank you cards, etc.

Jessica & Ben | Naples, Florida | October 20, 2018

InspirationJenn Jurf

I love the natural and simple look of Jessica and Ben’s wedding. From their invitations to her dress, their style is proof that simple is always better.

Jessica and Ben are another great example of clients making their wedding invitations completely their own. We used the fonts and overall layout from the Elegant Calligraphy design, mixed with the border from the Burgundy Poppy design and the envelope liners from the Elegant Blush Floral design. Top it off with letterpress printing and you have an elegant and romantic invitation suite.

PS. Jess also runs the blog, Nourished by Nutrition, and she’s killing it! If you’re looking for healthy foods and great advice, you should definitely check her out!


Photographer: Hunter Ryan
Venue: The Escalante
Invitations: Just Jurf Designs
Name Cards: Amintleaf
Music: Vanderbilt Strings
Videography: IheART Films
Flowers: Kaleidoscope Floral
Rentals: Trinity Event Rental
Cake: Sassy Cakes
Transportation: Naples Transportation
Hair/Make-up: Duality Artistry

Please note: We do our best to include as many vendors as we’re aware of in this list. If you were a vendor for this wedding and are not mentioned, please contact us.

Wax Seals

Tips & TricksJenn Jurf

As our world is diving more into the advancements in technology (hello VR and driverless cars!), I love that the stationery industry is going further and further into the past. We’re suddenly seeing an emergence of handmade techniques like letterpress, calligraphy, vellum (replacing tissue paper) and our current favorite, wax seals.

Does anyone else think about Harry Potter getting his first Hogwarts letter when you think of wax seals?

This post will talk about the different types of wax seals we offer, how to incorporate them into your invitation suite and things to keep in mind when deciding whether or not wax seals are best for you.

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Types of Wax Seals


Self-adhesive wax seals make the process so easy for you! The wax seals arrive completely made with an adhesive sticker on the back so you can simply peel off the sticker and add them to your envelopes or invitations while you assemble them. No special tools are required. I was blown away by how sticky these seals were when I first tried them out and would definitely recommend them to anyone.


Handmade wax seals require a few tools and skills to get just right. The handmade process requires a wax stamp with your design on it and wax sticks. The wax sticks are then melted down, poured on your invitation or envelope then the wax stamp is placed on top to make an impression. Unless you are very crafty, I recommend having us assemble your invitations for you, which would include creating the handmade wax seals.

Ways to Incorporate Wax Seals

Vellum Jackets

Vellum jackets are very popular right now with wedding invitations and with good reason! They’re great to keep your invitation suite together and give a clean and classic look to the invitation design. Wax seals are one of the few accessories that you can use to keep the vellum jacket closed.

Invitation Design

Wax seals can also be incorporated into your invitation design to add more depth to the design.


Good ol’ Harry Potter style wax seals, used to seal the outside of the envelope.

Keep in Mind

Keep in mind, wax seals will increase your cost of postage to mail your invitation suite. The thickness of the wax seal creates a “ridged edge” in the envelope and is too thick to fit through the scanning machines at the post office. Therefore, each envelope must be hand cancelled, which typically costs an additional $.21 per envelope. These postage costs may change and vary by location so please check your post office before mailing.

Classic Floral Wedding Invitation Suite

New Designs, InspirationJenn Jurf

Summer crept up real fast here in the Bay Area. We left for our wedding and it was still raining and cold every day only to return from our honeymoon to 90 degrees and sunny days. This sudden change put me in the mood to design something bright and cheery to ring in the new season.

Today, I’m sharing the Classic Floral Wedding Invitation. I love the bright florals with this design with a touch of greenery for spring and summer weddings. The script font is also an addition to my collection and I love it’s elegance, while still being legible.

With this design, I tried out a new wording layout for the invitation. The introduction has more of a casual, inviting tone, which still communicates who is hosting the event but with less of a formal tone, such as “request the honor of your presence.”

I also tried a new layout for the time of the event, specifically stating that the ceremony begins at 4pm with events to follow. I think when people see 4pm, they think to arrive at 4pm rather than slightly earlier to say hello and be seated before the ceremony begins.

Check out more on the Classic Floral Wedding Invitation as well as it matching stationery for save the dates, menus, thank you cards, etc.

Morgan & John | McKinney, Texas | October 20, 2018

InspirationJenn Jurf

While I offer mostly semi-custom designs, I truly believe every wedding is different and therefore, no 2 invitations should be alike. These designs that I release are merely suggestions to get you started because learning from experience, there are what seems to be 8 million decisions to be made throughout your wedding so having a solid starting point is extremely helpful, even if you make some tweaks from there.

Morgan and John definitely used this to their advantage! They initially were interested in a few different designs but in the end, we ended up merging multiple suites together into one new one. As you’ll see from their wedding album, we used the script from the Elegant Calligraphy design, the sans serif from the Simple Script design with the envelope liners from the Modern Greenery design. I love the end result!

Morgan & John’s Review on WeddingWire:

Jenn has been my favorite vendor I’ve worked with! I found her on Pinterest and loved her designs, my fiancé and I picked out a few that we thought we might like and requested a sample. They were sent out as close to immediately as they could have been and once we received the samples saw how amazing the quality was. I ended up deciding on something totally different than what we had ordered for samples and wanted to mix three different invitations, but wasn’t sure how it would look. Jenn created a sample of what I was thinking for me to look at and offered to send a printed sample (which I didn’t need because she created our perfect invitation the first try). After that I filled out the form with everything I wanted and received a proof back within a couple of days. Not everyone loved the name format we had picked so Jenn once again went above and beyond and created three other options for me to choose from. Once that was finalized we had our invitations in a couple of weeks. And I truly think they are the most gorgeous invitations I’ve ever seen!! Im also so excited that she does day of stationary as well, we are planning to order our programs through Jenn too!


Photographer: Kirsten McGee Photography

Venue: The Chestnut Square

Invitations: Just Jurf Designs

Catering: Tatering

Flowers: The Stalk Market

Photo booth: Mr Photo Booth

Hair/Make-up: BB Wellington

Favors: Isabellys

Please note: We do our best to include as many vendors as were aware of in this list. If you were a vendor for this wedding and are not mentioned, please contact us.

Earth Day 2019

AnnouncementsJenn Jurf

Today is my first day back at work in 3 weeks after my wedding and honeymoon and I’m totally refreshed and ready to get back in the swing of things. I’m sure I’ll be sharing pictures from our Yosemite wedding and Switzerland honeymoon eventually but for now, it’s time to talk about Earth Day!

Today is Earth Day, which makes me extra happy to talk about this incredible planet we live on. Having our wedding in Yosemite and our honeymoon in Switzerland just made us abundantly grateful and continuously shocked by this planet, it’s insane landscape and it’s amazing people.

Ok, I’ll share one picture from our honeymoon because this view was just incredible! Taken at the top of the Swiss Alps at 10,000 feet and freezing our booties off but totally worth it.

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Ok one picture from the wedding because this view was also epic. Completely unedited iPhone shot by our photographer, Kristen Curette.

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Unfortunately the reality is, if we don’t change the way we live to help protect our planet, it may not always be this way. So today I’m sharing what I do here at Just Jurf to help give back to our planet.

One Tree Planted

Almost a year ago, I started a partnership with One Tree Planted, a non-profit that helps reforestation around the world by planting a tree for every dollar donated. My commitment has been one tree for every order placed and so far, I have planted 265 trees! Currently, my focus is on California, helping to rebuild the forests after the devastating forest fires that are so close to our home here in the Bay Area.

Every 20 seconds, an area the size of a football field is burning in California. A total of 2.4 million acres have burned since January 2017. That’s roughly the size of the entire Bay Area. In 18 months, wildfires have destroyed over 200 million trees throughout the state. The loss of so many trees can have a huge knock-off effects as they provide ecosystems for animals, they prevent mudslides and floods, they clean the air we breath and the water we drink and are our best bet in reversing the effects of climate change. (source)

One Tree Planted-9.jpg

Our Papers

Paper is a huge contribution to the decline in forests and in the US, we consume more than 30% of the world’s paper. (source) So, what are we doing about that?

Tree-free paper is our way to go! Not only is this cotton paper airy and fluffy, it’s luxuriously smooth and my absolutely favorite to use. Unfortunately, we can only use this paper on 100% letterpress orders but we use it every chance we get.

Our alternative paper that we use on the majority of our orders is Forest Stewardship Council (FSC) Certified. The purpose of FSC is to promote environmentally appropriate, socially beneficial and economically viable management of the world's forests. It claims that forests managed to its standards offer benefits to both local and wider communities and these are said to include cleaner air and water, and a contribution to mitigating the effects of climate change. (source)