Just Jurf Designs

Tips & Tricks

Ask Me Anything

Tips & TricksJenn Jurf

Every Monday, I have an open question box on my Instagram stories called Ask Me Anything. I love this open time to hang out with my clients and have them ask me anything from wedding stationery, the industry, personal questions, or really anything they want to know.

Here is a recap of the questions asked this week:

Question: How much of your budget should you use for stationery?

It all depends on what’s important to you. If stationery is more important than say flowers or other decor, then you should allocate more of your budget to stationery and vice versa.

With all vendors, you get what you pay for.

My clients typically spend between $500 - $3,500 on invitations only and $1-4k for all stationery.

I received a lot of questions about the above diverse budget, so I went into more details at a later point:

There are so many factors that go into the price of wedding stationery:

  1. Print method - Digital versus letterpress and/or foil stamping. Letterpress and foil invitations are more expensive because of the labor and materials involved. It’s a very hands on process compared to digital printing

  2. What items are included - Invites, RSVP cards, details card, address printing, envelope liners, ribbon, vellum, wax seals, etc. There are endless possibilities.

  3. Other stationery - Save the dates, menus, place cards, programs, thank you cards, signs, table numbers

All of these are influenced by your guest could as well, which I’ve seen range from 20-350 guests.

Long story short, every wedding is very different and every budget is different so talk to me and we can figure out what’s best for you.

Question: How can we work together outside of our wedding?

I also offer bridal and baby shower invites, holiday cards and personal stationery.

Hang out with me next week on Monday on Instagram and ask your questions!

AMA: How do I figure out how many invitations I need to order?

Tips & TricksJenn Jurf

There is a simple formula to figure out how many invitations you should order:

Number of households + 10-20% extras = # of invitations to order

Up until the stationery point in your wedding planning process, you’ve been referring to the size of your wedding by the number of guests. And why wouldn’t you? Everything comes down to the number of guests, except for invitations.

Luckily, you just don’t need one invitation for every single guest as you can get away with only one per household. There are a few exceptions to this rule that we will get to later in this post.

First, I would recommend starting by putting all of your guests in a spreadsheet, lined up by household. See below example:

Screen Shot 2019-05-20 at 2.34.33 PM.png

It’s helpful to have a column dedicated to number of guests in that household so you can keep tally for your other vendors but for invitations, we’re concerned about the number of lines as that adds up to the number of invitations.

Hint: you can also add columns for their responses to help with tracking!

Typically, you can get away with 1 invitation per household, except for the following scenarios:

  • The guest is over age 18. For example, if you’re inviting a family and one or more children are living with their parents and are over 18, they should receive their own invitation.

  • Housemates. If multiple couples or friends are sharing a house, each person or couple should receive their own invitation.

These scenarios are from traditional etiquette guides so do what’s best for you!

Back to our formula...

Using the above spreadsheet example, there are 16 lines/invitations, adding up to 32 guests.

From there, I recommend ordering at least 10% extra of blank envelopes. It’s common for invitations to get lost in the mail (especially around the holidays!) or you have last minute additions.

If you feel your guest list is “still in the works” when you’re ordering your invitations, then I would recommend ordering closer to 20%.

Even if you’re positive your list if perfect, I would recommend ordering no less than 5 extras. I’m not saying this to convince you to up your order but I see so many clients come back in a panic for 5 extras and it ends up costing a handful.

So, piecing together our formula:

16 invitations from our guest list

+4 for extras

= 20 invitations to order

If you have any questions or would like advice specific to your invitations or guest list, feel free to contact me! I’m happy to help!

AMA: When Should I Order my Wedding Stationery?

Tips & TricksJenn Jurf

Tldr: Local weddings: order save the dates about 8-10 months in advance and wedding invitations about 3-4 months in advance. Destination weddings: order save the dates about 10-12 months in advance and wedding invitations about 6-8 months in advance. Allow 1 month for wedding invitation proofing and production.

Deadlines were extremely helpful when planning our wedding. It was nice to know how to prioritize tasks and make sure you stay on track. With that being said, as soon as we booked our major vendors, we turned our focus to stationery.

When to send out your invitations

I’ve found traditional etiquette on this subject to be a bit outdated. For example, The Knot recommends “sending out invitations 6-8 weeks in advance so people have enough time to clear their schedules.” (source) I’m not sure if I just have very busy family and friends but that seems a bit stressful, in my opinion. When my clients ask me, I usually recommend about 2-3 months for local weddings, assuming save the dates went out 6-8 months in advance.

Destination weddings are a bit different. We had a destination wedding in Yosemite and most of our deadlines were 90-days out (rather than the typical 14-28 days), therefore, we sent out our wedding invitations about 6 months in advance with save the dates 10 months in advance.

Whether you’re having a local or destination wedding, I would check with your venue on deadlines and work backwards from there. Every case is different so feel free to reach out to me for specific recommendations.

Classic Mountain Letterpress Wedding Invitations by Just Jurf-8a.jpg

When to order your invitations

Now that you have a good idea of when your invitations should be mailed out, let’s work backwards to figure out when to start the ordering process.

Most of my clients start with submitting their order details using the website order form. From there, we spend an average of 1 week* working on the estimate, deposit, initial proofs and any revisions. Once approved for printing, our production is 2 weeks for digitally printed invitations and 3 weeks for letterpress and foil invitations. Then account for about 3 days for shipping then time to add postage and mail them out. Overall, I recommend about 1 month for the ordering process.


Desired shipping date: June 1
+ Assembly and shipment = 1 week = May 25
+ Invitation production time = 2-3 weeks = May 8
+ Estimates + design time = 1 week = May 1


With that being said, if you have the opportunity to get ahead, I would highly recommend it! Often times, my clients and I will start the design process months before they intend to print because it’s one thing off their list that we can get done. Yes, some minor details may be missing or the quantities change but that’s why we start with a deposit and nothing is set in stone until you’re ready to print.

*1 week is about the average we spend during the estimate and proofing process with each client, however, this timeline changes based on number of revisions and client response times.

Classic Floral Menu by Just Jurf-01.png

Day-of Stationery

For day-of stationery, I like to start about 6-8 weeks in advance. Even if you're not sure the exact details and items you'll need just yet, I find this is a great time to start working on proofs to at least get the wording taken care of. Then once you know how many you'll need and have the final guest list, we can print without any final hiccups and you’ll have your stationery in hand with plenty of time to spare.

AMA: How can I make letterpress work for my budget?

Tips & TricksJenn Jurf

Letterpress is jaw-dropping stunning (in my opinion!) I fell in love with letterpress and the process as soon as I dove into the wedding stationery industry. I resisted to urge for quite some time because of the price point and investment but after a few years, I gave in and have no regrets. The textured paper, the impression of the plates and hand-mixed inks were the perfect match with my simple design style.

We did letterpress for our wedding invitations and we had one of our guests tell us this story of when she was opening the mail. She started to open the envelope then stopped and had to run to grab her husband so they could experience it together. Hearing that opening our invitation was an “experience” was so magical for me and clearly, it stuck with me.

As beautiful as letterpress is, it’s also a very labor intensive process and therefore, it’s at a higher price point than digital printing. So today, I want to talk about the ways to keep letterpress costs down so you can experience the beauty for your wedding invitations.

Go all letterpress

Often times couples think that if they only do their name or specific details in letterpress, it would make the price cheaper, however, it’s actually the opposite.

The main cost of letterpress comes from the custom plates and set up time (mixing inks, setting up the press, test prints, etc.). No matter if you do the entire invitation in letterpress or a few pieces, these steps are still the same.

Now if you only do partial information, that means the other details have to be digitally printed, which comes before the letterpress stage. So with this, you’re adding a whole set of file set up, printing and labor costs to the equation.

This is the same with adding watercolor graphics, like a leaf to the design. Watercolor can’t be letterpressed so it would have to be digitally printed then go through the letterpress steps. Now, keep in mind, this is only for watercolor graphics. Line graphics can be letterpressed.

Elegant Palm Tree Letterpress Wedding Invitation - Example of line graphics that can be letterpressed.

Elegant Palm Tree Letterpress Wedding Invitation - Example of line graphics that can be letterpressed.

Botanical Greenery Letterpress Wedding Invitation - Example of watercolor graphics that can’t be letterpressed.

Botanical Greenery Letterpress Wedding Invitation - Example of watercolor graphics that can’t be letterpressed.

The most cost effective way to do letterpress is to have the entire card letterpressed.

Only letterpress the invitation

Now, this isn’t my favorite recommendation because I prefer when things have a cohesive look but I’d rather you have some letterpress than none at all. If all letterpress is out of the budget, I recommend doing letterpress for the invitation only and printing the other cards digitally.

With this option, I always recommend upgrading the digitally printed cards to the same cotton paper we use for letterpress. Even though they are both white, there is a drastic difference in color and texture when the cards are side by side.

Photo by Christine Skari

Photo by Christine Skari

I hope this helps with understanding the letterpress costs and process! As always, if you have any questions, feel free to send me a note!

Wax Seals

Tips & TricksJenn Jurf

As our world is diving more into the advancements in technology (hello VR and driverless cars!), I love that the stationery industry is going further and further into the past. We’re suddenly seeing an emergence of handmade techniques like letterpress, calligraphy, vellum (replacing tissue paper) and our current favorite, wax seals.

Does anyone else think about Harry Potter getting his first Hogwarts letter when you think of wax seals?

This post will talk about the different types of wax seals we offer, how to incorporate them into your invitation suite and things to keep in mind when deciding whether or not wax seals are best for you.

Wax Seals by Just Jurf.jpg

Types of Wax Seals


Self-adhesive wax seals make the process so easy for you! The wax seals arrive completely made with an adhesive sticker on the back so you can simply peel off the sticker and add them to your envelopes or invitations while you assemble them. No special tools are required. I was blown away by how sticky these seals were when I first tried them out and would definitely recommend them to anyone.


Handmade wax seals require a few tools and skills to get just right. The handmade process requires a wax stamp with your design on it and wax sticks. The wax sticks are then melted down, poured on your invitation or envelope then the wax stamp is placed on top to make an impression. Unless you are very crafty, I recommend having us assemble your invitations for you, which would include creating the handmade wax seals.

Ways to Incorporate Wax Seals

Vellum Jackets

Vellum jackets are very popular right now with wedding invitations and with good reason! They’re great to keep your invitation suite together and give a clean and classic look to the invitation design. Wax seals are one of the few accessories that you can use to keep the vellum jacket closed.

Invitation Design

Wax seals can also be incorporated into your invitation design to add more depth to the design.


Good ol’ Harry Potter style wax seals, used to seal the outside of the envelope.

Keep in Mind

Keep in mind, wax seals will increase your cost of postage to mail your invitation suite. The thickness of the wax seal creates a “ridged edge” in the envelope and is too thick to fit through the scanning machines at the post office. Therefore, each envelope must be hand cancelled, which typically costs an additional $.21 per envelope. These postage costs may change and vary by location so please check your post office before mailing.

What Goes in to Your Letterpress Invitations

Tips & TricksJenn Jurf

Letterpress is a very hands on process so today, I wanted to take you through a step-by-step guide of what happens with your invitations once we start production.

1 | Plates

A big part the letterpress process (and price) are the custom plates that are made with each design. We take the digital PDF that you approve for printing and have a film negative created, similar to a photo negative. We then take this film and expose it against a photopolymer plate (along with several other steps involved) to create a reverse image that will be pressed into your invitations.

Cleaning off letterpress plates after exposure and wash out

Cleaning off letterpress plates after exposure and wash out

2 | Paper

Letterpress paper is truly luxurious! It’s a 100% tree free cotton paper (woo-hoo!) It’s light and airy allowing the plates to create the beautiful impression that we all love with letterpress. All of our paper is cut down to the specifications of your job.

Cutting cotton paper down to size for invitation printing

Cutting cotton paper down to size for invitation printing

3 | Ink

All of our inks are hand mixed and matched to the Pantone Matching System (PMS). This system allows us to replicate the ink formula time and time again to provide a consistent color throughout different projects.

Once the ink is mixed, we spread it on the disk of the press and run the press to spread the ink evenly.

Since we can only have 1 ink on the press at a time, you’ll find the letterpress prices to be broken out into number of ink colors. More on this in a minute!

Mixing custom ink colors

Mixing custom ink colors

4 | Preparing the Press

So we have the plates, we have the paper and we have the ink. Now, it’s time to merge them all together and start pressing! But not just yet.

Once we load the plate on to the press, we take some time to set up the card alignments, check for even impressions and make any last minute adjustments before we run.

Loading the plates into the press

Loading the plates into the press

5 | Hand-Feeding

Once we’re ready to start printing, each card is hand-fed through as the press runs. Since this is a handmade process, you’re constantly checking for alignment, even impression and ink inconsistencies after each card.

Checking alignment and test prints

Checking alignment and test prints

That’s it! That’s how letterpress invitations are made!

A few other notes…

Now one big thing about letterpress is if you invitation has multiple colors, once you’re finished with step 5, steps 1, 3, 4 and 5 are all repeated for each color.

The other big question I get is quantity. Why are small runs almost the same price as big runs and that’s because the process is still the same. The only difference is we grab a few more or less paper or we spend an extra 2-3 minutes on the press. It’s enough that we show a difference in prices but the majority of the cost comes from the design time and time preparing the press to print. That’s why we always recommend ordering about 20% extra for letterpress invitations because a run for 5 cards can cost almost the same as 100 cards.

If you have any questions about letterpress, please don’t hesitate to contact me! You can also request a sample so you can see and feel this luxurious print method in person.

Gold and Silver on Your Wedding Invitations at Three Different Prices

Tips & TricksJenn Jurf

Gold and silver are wonderful colors to accent any wedding! It’s a nice touch to incorporate these colors into your invitation suite to tie everything together.

This post will break down the 3 different ways to add gold and/or silver to your invitation suite at 3 different price points - Digital Printing ($), Letterpress ($$), and Foil Stamping ($$$).

Digital Printing ($)

The beauty of digital printing is that you can print almost any color, including watercolor drawings, at the push of a button. Digital printing is the most cost effective print method for this reason. This method makes it easy to change colors of the text to gold or silver and print without any change in the pricing.

Please note: silver is a very light color and therefore, we only recommend silver ink as an accent color for borders, lines, etc. rather than your main text (i.e. your names or other important information).

Classic Gold and Navy Wedding Invitation

Classic Gold and Navy Wedding Invitation

Letterpress ($$)

Unlike digital printing, letterpress is a very hands on and handmade process. Once your designs are completed during our digital PDF proofing process, your information is converted into a plastic or steel backed plate that will be used on our hand-fed presses. The press can only carry 1 ink at a time, meaning that each color will require its own plate, setup time and hand-fed time on to the press. Because of this, your letterpress pricing will fluctuate based on the number of colors in your design.

We use a metallic gold or silver ink when pressing these colors. The letterpress impression leaves a slight shadow and impression that you can feel, therefore, you’re welcome to include your main information in gold or silver without the risk of losing legibility.

Elegant Burgundy Floral Letterpress Wedding Invitation

Elegant Burgundy Floral Letterpress Wedding Invitation

Foil Stamping ($$$)

Ahh the shine we all know and love! Foil stamping is extremely popular as it not only creates an impression like letterpress but it creates a shine on your invitations as well.

Foil stamping is a similar process to letterpress, however, we use real foil that is heat transferred on to each card we press. Due to the high heat, we must use copper plates rather than a plastic or steel material used in letterpress and therefore, the price of foil is at the highest price point.

Elegant Blush Floral Wedding Invitation with Foil Details

Elegant Blush Floral Wedding Invitation with Foil Details

I hope this breakdown is useful in your wedding planning journey! Feel free to contact me with any questions or if you need advice on the best method for your invitations.

How to Include Your Rehearsal Dinner and Other Weekend Events in Your Wedding Invitation Suite

Tips & TricksJenn JurfComment

Happy Tuesday, my friends! This week we’re diving into all of the other events that happen during your wedding weekend celebration and how to properly include them in your invitation suite.

Multiple weekend events are more common with destination weddings but it’s also common to include your rehearsal dinner and any post-wedding brunch information in your wedding invitation suites.

The details card is the best place for all of this information. It’s important to keep the wedding invitation itself focused on the wedding ceremony.

Here is an example of a details card that can include both the rehearsal dinner and post-wedding brunch. The details should include the event, location, address, start time and anything else attendees need to know in advance (i.e. Attire).

I hope this information was helpful when preparing your wedding invitation suite. For more etiquette tips, check out our wedding invitation etiquette guide or contact me with questions!

How to Address Attire on Your Invitation Suite

Tips & TricksJenn JurfComment

It’s safe to assume that it’s common knowledge that weddings are “Cocktail Attire.” However, if you have a specific attire you’d like to request your guests to wear, than it’s appropriate to include it on your invitation suite.

A simple line saying “Black Tie” can be added to your invitation in the bottom right corner.

Elegant Script Wedding Invitation

Elegant Script Wedding Invitation

If your ceremony is taking place on a grass lawn or outdoors and you’d like to recommend wedge heels or a specific clothing item to your guests, this can be done so on either your details card or on your website.

I hope this article was helpful when preparing your wedding invitation suite. For other tips, make sure to check out our Wedding Invitation Etiquette Guide. Feel free to also leave a comment with questions or contact me and we can chat!


How to Add Your Wedding Website to Your Invitation Suite

Tips & TricksJenn JurfComment

Being in the heart of Silicon Valley, tech-filled weddings is no new fete for me! Gabe and I are also having a destination wedding and with the amount of information we want to provide our guests in advance, you could easily write a novel (I’m being a little dramatic over here…)

My point is that wedding websites are a big thing right now but there’s also a proper way to include them on your invitation suite. This is where this post will come in handy!

Where to add your website?

Your details card is the best place to share your website. We do not recommend adding your website to your wedding invitation as it is a formal and keepsake item. We also don't recommend adding it to your R.S.V.P. card as guests send that back to you and will no longer have the URL.

Your website can be on it’s own card, like this example:


Or you can add it to the bottom of another details card, like this example:


I hope this article was helpful when preparing your wedding invitation suite. For other tips, make sure to check out our Wedding Invitation Etiquette Guide. Feel free to also leave a comment with questions or contact me and we can chat!


How to Properly Write the Date and Time on Wedding Invitations

Tips & TricksJenn JurfComment

Wedding invitation etiquette can be a little tricky sometimes and that’s why we’re here to help! Today, we’re sharing some guidelines to help your properly write out the date and time on your wedding invitations.

  1. Only the date of the week and month are capitalized, unless the design has a unique format (i.e. all capitalized or all lowercase text).

  2. The year is all lowercase. Wedding invitations traditionally do not include “and.” For example, “two thousand eighteen” is preferred over “two thousand and eighteen,” though both are grammatically correct.

  3. The line regarding time is all lowercase. If your ceremony is being held at 4:30, use the phrase “half-past” rather than “four-thirty.”

  4. The time of the day varies based on your ceremony time:
    … in the morning - up until 11:50am
    … in the afternoon - from 12:00pm - 4:59pm
    … in the evening - anything after 5:00pm

I hope this information is helpful when creating the wording for your wedding invitations. Feel free to also check out our wedding invitation etiquette guide for more suggestions. As always, if you have any questions, feel free to contact me or leave a comment below.


3 Ways to Manage Guest Count

Tips & TricksJenn JurfComment

One of the biggest concerns I hear from clients is how to make it clear that only specific members of a family are invited or that single guests simply can’t bring a plus one. It’s nothing personal but your venue has restrictions so let’s make it easy to manage expectations and make it clear on your invitation who is and is not invited.


1 | Address Your Invitations Correctly

Whether your opting for a more formal or semi-formal addressing format, the name(s) written on the envelope are the only guest(s) that are invited to your wedding.

For example, if you write:

Mr. and Mrs. Jonathan Doe
1234 North Main Street
Walnut Creek, California 94597

Then this is implied that only Mr. and Mrs. Jonathan Doe are invited. Any other family members not mentioned on the envelope are not invited.

If you are intending to invite the entire family, then you can either address the envelope as:

Mr. and Mrs. Jonathan Doe and Family
The Doe Family
Mr. and Mrs. Jonathan Doe
Elizabeth, Jackson and Michael Doe

To include the names of the other family members.

This same rule applies to plus ones. If two individuals are in a committed relationship though not married, it’s appropriate to address both individuals by full name on the invitation.

If you address the envelope as “Mr. Jonathan Doe and Guest” and the couple breaks up before your wedding, then Jonathan Doe can bring another guest, one who you may not have intended to invite to your wedding.

It’s best to be as specific as possible when addressing your envelopes.

2 | Add This to Your RSVP Card

By simply adding the line:

We have reserved ___ seats in your honor

to your RSVP card, you can clearly state how many seats have been reserved for your invited party.

3 | Go Bold

I strongly recommend adhering to my first two suggestions before writing on the card that your event is adults only. However, if you’re still concerned, about it being clear that children are not invited, you can add the following line to a details card:

While we love your children, this is an adults-only celebration.
Although we love to watch your children run and play, this is an adults only kind of day.

I must emphasize again to only use this if you’re concerned the other two recommendations would simply not work for your invited guests.

As always, feel free to contact me with any questions or leave a comment below!

Word Your Invitations Like a Total Pro!

Tips & TricksJenn JurfComment

Ahh the day is finally here! Actually, it was here a few weeks ago but I can finally take a moment to draw your attention to the new and improved etiquette guide and I couldn’t be more excited about it!

I’ve been working for months on iterating on the etiquette guide to cover more frequently asked questions about wording your wedding invitations!

My goal for this guide was to provide you the resources to word your invitations like a total pro!

Here’s a rundown of what this guide entails:

  • The anatomy of a wedding invitation suite - laying out all the cards and understanding what cards to include in your personalized invitations

  • The breakdown of the wedding invitation - an overview, line by line about what is mentioned on the wedding invitation itself (and what shouldn’t be included)

  • A more detailed explanation and examples of how to format your names, date, time, etc. on your wedding invitation

  • A break down of the corresponding RSVP cards, details cards and envelopes with wording and layout suggestions

I really hope this guide is helpful! I’m constantly iterating on the guide so if there is something I missed or you have any other questions, please feel free to contact me!

How to Address Your Wedding Invitation Envelopes

Tips & TricksJenn JurfComment

Properly addressing wedding envelopes doesn’t need to be a complete nightmare. I often receive questions from couples about how to properly address envelopes, so I’ve put together this easy guide to help you!

Before we dive in, here are a few general rules about formatting:

  • Use formal titles and full names of your guests

  • Don’t use abbreviations in the address. Spell out words like Street, Apartment and the State.

Below are specific examples of how to formally address your guests:

Married Couple

With the same last name
“Mr. and Mrs. Jonathan Doe”
“Mr. and Mrs. Jonathan and Jane Doe”

With different last names
“Mr. Jonathan Doe and Mrs. Jane Dodson”
These names should both be on the same line however, space restriction may require the second name to be on the second line.

Unmarried couple living together

“Mr. Jonathan Doe and Ms. Jane Dodson”
These names should both be on the same line however, space restriction may require the second name to be on the second line.


“Mr. and Mrs. Jonathan Doe and Family”
“The Doe Family”
Mr. and Mrs. Jonathan Doe
Jane, Michael and Stephanie

The latter example would be appropriate if you are opting for only 1 outer envelope rather than the inner and outer envelope combination. With this option, children should be on line 2 and space permitting, line 3.

Same Sex Couples

With the same last name
“Mr. and Mr. Jonathan Doe”
“Mr. and Mr. Jonathan and Michael Doe”

Inner and Outer Envelopes for Your Wedding Invitations

Tips & TricksJenn JurfComment

The inner and outer envelope combination is more commonly seen in traditional and classic wedding invitation suites. The outer envelope is typically formally addressed to the household followed by the full address whereas, the inner envelope can be more casual and mentions every guest invited by name, including children.

Outer Envelope

Inner Envelope

So, what’s so great about inner envelopes and why should you have them for your wedding invitations?

1 | Add a Layer of Protection

If you’ve sent or received anything in the mail before, you know that the post office adds marks and barcodes throughout transit in order to sort and deliver the mail to it’s appropriate location. Sometimes dings hit the edges of the envelopes or in a worst case scenario, the envelope snags on a piece of machinery and rips!

Enter the inner envelope, an extra layer of protection around your beautiful invitations that is untouched by the post office.

2 | Manage Your Guest Count

The inner and outer envelope combination is also great if you’re trying to manage your guest count. Since the inner envelope will be addressed to every guest invited by name, there is no room for misinterpretation on who is and isn’t invited.

3 | Make it Personal

Since the inner envelopes are more private, it’s also an opportunity to address the recipients in a more personal, familiar tone. For example, “Aunt Jane” or “Grandma”.

Addressing for the outer envelopes is always formal, using titles and the formal way to address the household as a whole. For example, “Mr. and Mrs. Jonathan Doe and Family”.

As always, I’m happy to answer any questions in the comments below!

Frequently Asked Question:
Q: What envelopes are the envelope liners assembled in?
A: The inner envelope


How to Address RSVPing Online

Tips & TricksJenn JurfComment

RSVP’ing online has become a hot trend and with good reason! Now more than ever before, couples are paying for their own wedding stationery and budgets are tight. I get it! RSVP’ing online is a great way to still send traditional invitations while saving on your invitation suite.

So how do you go about doing it?

A details card is your go-to! If you’re RSVP’ing online, chances are it’s on your website. My big concern with RSVP’ing online is that people will miss your instructions, so I always recommend making it big and clear that they’re supposed to R.S.V.P. to your wedding online.

Here’s an example of how I would not recommend writing it out on your details card:

“For additional details, including hotel accommodations,
weekend events and to R.S.V.P., please visit our website:

The main reason I don’t recommend this option is because there’s no weight behind RSVP’ing. You could read through that entire section and easily glance over the most important part of the whole paragraph. Some invitation designs also feature typography that’s in all caps so the R.S.V.P. would blend in even more.



This example is still an acceptable way to address RSVP’ing online however, I would recommend putting more weight behind it, similar to this:


Kindly reply on our website
by July 10


For additional details, including hotel accommodations and weekend events, please visit our website: www.carolinaandshawn.com”

By making R.S.V.P. it’s own section, it becomes significant and also provides an opportunity for an R.S.V.P. date. It’s optional to include the website URL in this section as well.

There is still room to fit both the R.S.V.P. and website as their own sections on a small details cards. If you’d like to include any additional details, I would recommend a larger details card.

Understanding the Different Print Methods and Paper Types

Tips & TricksJenn JurfComment

So, you’re starting to research wedding invitations and you come across words like digital printing, letterpress and paper weights. Now, you’re scratching your head like ummm what…? Don’t worry girl. I got you!

This article will break down terminology that is commonly used throughout the invitation process to help you understand the best print method and paper option for your wedding invitations.

Before we dive in, let’s have a brief lesson on paper weights. The thickness of the paper is measured by weight. Let’s use our standard 110 lb. paper as a way to break down what that means. The 110 lb. means that when you have 1,000 sheets (or a full carton) of paper, the carton will weight 110 lbs. This is the best way to measure the weight of paper so the higher the number, the thicker the paper. For reference, computer printer paper is 24 lb.

Now, onto printing. Let’s start by mentioning that we mainly use digital printing, letterpress and foil stamping for our invitations.

Digital Printing

Digital printing is the process of taking an image from your computer and printing on paper. The process is similar to printing at home however, digital printers use CMYK toners rather than ink cartridges (most likely what you have at home) and therefore, produce a much higher quality end result.

For digital printing, there are 4 different paper options:

  • Classic Crest 110 lb. Matte
    Our standard paper for digital printing has a smooth, matte finish leaving a clean, crisp print.

  • Classic Linen 100 lb.
    A great option for a slight texture to add a little detail to your simple design.

  • Double-Thick 240 lb. Matte
    A thick card stock that does not bend easily.

  • Cranes Lettra 110 lb. Cotton
    A cotton textured paper, designed for letterpress printing however, can also be digitally printed on.

All of these paper options are available in white and off-white colors.

Classic Crest 110 lb. Matte

Classic Linen 100 lb.

Letterpress & Foil Stamping

Letterpress is the process of pressing an ink-covered plate against paper, leaving an impression of the plate on the paper that you can feel. Letterpress is a more labor intensive process between creating custom dies, mixing inks and hand feeding each page on the press. Because of the process, letterpress is more expensive and used in more luxury invitation designs.

For letterpress designs, a new plate is made for each color used throughout the design therefore, we recommend keeping the design within one or two colors.

For designs that have graphics or watercolor artwork, this artwork will need to be digitally printed first then go through the same letterpress process mentioned above.

Foil stamping is a similar process to letterpress however, the foil is heat transferred from the plate on to the paper. Due to the high heat, the plates are made out of metal and therefore, slightly more expensive than letterpress plates.

Cranes Lettra is our standard paper for letterpress and foil stamping. The cotton texture has the ability to absorb the impact from the plates, leaving a beautiful impression on the cards. We offer this paper in both 110 lb. and 220 lb. options, depending on personal preference and budget.

Letterpress on Cranes Lettra 110 lb.

Foil Stamping on Cranes Lettra 110 lb.

Foil Stamping on Cranes Lettra 110 lb.

Seeing is Believing

This information will fall into place once you have a sample in your hands. We offer complimentary sample kits so you can see and feel the different paper options in person before placing your order.

As always, I’m happy to answer any questions in the comments below!

The Basics: Details Cards

Tips & TricksJenn JurfComment

Everything goes on a details card: hotel, directions, shuttles, etc. No need to stress, though, because there is a simple and clean way to outline your information so that it is clear, concise, and makes everyone feel happily overprepared!

So, let’s start with size. Details cards (also called enclosure cards, reception cards, website cards, etc.) are available in 2 different sizes: Small (3.5” x 5”) and Large (4” x 6”). Please use the example invitation designs as a reference for how much information can fit on each card.

It’s all in the Details

Details cards can be used to communicate the following information:


Remember back in the wedding invitation section where we explained that your reception information should be put on a details card? This is the place!

However, this is only necessary if your ceremony and reception are being held at different locations. If they’re at the same location, you can simply add “Reception to Follow” on your invitation and that’s all.

Reception details should include the venue name, full address and start time.


Your details card is the best place to share your website. The URL can be added to the bottom of the card or included as a full section like this:

For additional information, please visit our wedding website: www.carolineandshawn.com


For additional information regarding hotel accommodations, shuttle details and other weekend events, please visit our wedding website: www.carolineandshawn.com

We do not recommend adding your website to your wedding invitation as it is a formal and keepsake item. We also don't recommend adding it to your R.S.V.P. card as guests send that back to you and will no longer have the URL if they need it within the last few weeks prior to your wedding (which is actually when they will need it the most). 

Hotel Accommodations

The most important information when sharing your guest accommodations is the hotel, the best way for guests to book and the deadline to book reservations. Here is an example of how to word these details:

Hotel Accommodations

We have reserved a block of rooms at
Marriott Walnut Creek
2355 North Main Street
Walnut Creek, California 94596
925-934-2000 (optional)
Please reference the Edwards-Bryant Wedding when booking your reservation. Reservations must be made by July 15.

Shuttle Details

If you’re providing a complimentary shuttle for your guests to and from your recommended hotel or between your ceremony and reception, it’s helpful to let them know in advance so they can plan accordingly. I would not recommend providing shuttle times on the details card as they may change closer to your wedding. It’s best to include the shuttle times on a welcome letter when they arrive at the hotel.


It’s traditional etiquette to provide directions in your wedding invitation suite. This comes from back before GPS was a thing and you would print out turn-by-turn directions before you got into your car. Remember those good ol’ days?

We still see directions incorporated these days and it’s especially crucial if your venue is off the beaten path, where the turn-by-turn directions would be more useful for your guests.

My main recommendation when providing turn-by-turn directions is to keep it as simple and easy to digest as possible. Remember when I mentioned above to use the example details cards as a reference for how much information can fit on a card? Well, too many directions can make the card jam packed. If we have to shrink down the text to accommodate everything, it could also make it difficult for guests to read, especially elderly and especially if it’s dark out when they’re driving (think more when they’re leaving the venue rather than arriving).

Adding directions is completely optional.


Gifts should not be included anywhere in your invitation suite. This holds true with both traditional and modern etiquette experts as one of the biggest faux-pas. The best way to bridge the gap and passively mention your registry is on your website, which should also be on a details card (more on that in a minute).

Thank goodness we have websites these days! Before websites were around, it was up to the bridal party to inform guests when they ask about the couples registry information.

Well, why do we include gifts on shower invitations then? Because showers are hosted as a group effort to help the couple get started with the next chapter in their lives by giving them gifts.

Rehearsal Dinner or Other Events

Remember how I mentioned in the RSVP card section that you can have people RSVP to other events? Well, any other events need to be outlined on a details card. The details should include the event (i.e. Rehearsal Dinner), location, address, start time and anything else they need to know in advance (i.e. Attire).

Details, Details, Details

Do you think I’ve said that enough yet?

As you can see, all of the information necessary to prepare your guests for your wedding day should go on a details card. Depending on how much information you have, most of the details can fit on a single-sided small or large card. Every now and then, we’ll include 2 details cards for specific information (one for the reception and one for everything else) or do a double-sided card to make sure it’s not too crowded and easily digestible. And remember, if you have to ask where something belongs, it almost always goes on a details card!

As always, I'm happy to answer any questions in the comments below!

The Basics: R.S.V.P. Cards

Tips & TricksJenn JurfComment

Last week, we discussed the basics of the wedding invitation with what you should and shouldn’t include on the invitation. Today, I will break down the R.S.V.P. card line by line and give suggestions for supplements that could make your wedding planning process smoother.

Let’s start with the purpose of the R.S.V.P. card. R.S.V.P. stands for the French phrase “Répondez s’il vous plait” meaning “Please respond”. The purpose of the R.S.V.P. card is for your guests to respond with the requested information outlined on the card. Typically, this is regarding whether or not they will attend your wedding, but it can also include meal selections and additional useful details to help you prepare for your wedding day.

Now, let’s break down the R.S.V.P. card, line by line...

Your R.S.V.P. Card, Line by Line

R.S.V.P. Date

Your R.S.V.P. date should be about 4-6 weeks prior to your wedding date. I recommend connecting with your venue on when they need their final numbers by (usually 15-30 days in advance). Take that date and add a full week to allow a buffer to track down anyone who hasn’t R.S.V.P.’d yet.

M Line

The M line is used for the recipients to write their names on the card so that when they return it, you know who it came from. The M signifies the start of your name, for example “Ms. Jane Doe” or “Mr. John Doe”. It’s common to use either “M” or “Name(s)” to address this line. Without this section, it will be difficult to tell who is returning the card.

Meal Selections

Meal selections can be added to any R.S.V.P. card design, if the original design does not already include it. Requesting meal selections is recommended if you’re having a plated reception so that you can communicate to your venue how many guests will require each entree selection.

Meal selections can be written out as “beef”, “chicken”, “fish” or “vegetarian” or we can include animal icons in lieu of the wording. It is not recommended to write out the specific entree details (i.e. Grilled Filet Mignon with Yukon Gold Potatoes, Grilled Asparagus and Port Wine Sauce) on your R.S.V.P. card as the details may change.

When requesting meal selections, we recommend using the statement “please initial an entree selection for each guest,” followed by the selections. It’s important for you to request initials so that when the time comes for place cards, you can include the individual’s meal selection on their place card.

A line regarding dietary and/or allergy restrictions can be added to any R.S.V.P. card.

Managing Guest Count

A big concern I often hear from clients is about making it clear how many guests are included with each invitation. My first suggestion is to make sure the invitation is addressed correctly by writing out each individual name on the envelope.

Another way to manage guest count is to include the following line on your R.S.V.P. card:

“We have reserved ____ seats in your honor”

Before you send out your invitations, you will write in the number of guests (i.e. 2) you intended to include.

Other weekend events

If you’re hosting other weekend events, your R.S.V.P. card is a great way to have your guests R.S.V.P. for those events as well. For example, a rehearsal or welcome dinner and a farewell brunch. We’re happy to design two variations of your R.S.V.P. card to accommodate these additional events.

Song Requests

A fun addition to R.S.V.P. cards is requesting a song to play at the reception by simply adding:

“You’ll get me to dance if you play ____”

This is a great way to get your guests excited and easily create your playlist.

These are items that are typically included on your R.S.V.P. card. As I've mentioned before, every couple is unique and therefore, so is every invitation suite. We're happy to accommodate any other R.S.V.P. requests.

Stay tuned for next week where we will go over details cards!

As always, if you have any questions, please leave them in the comments below!


The Basics: Wedding Invitations

Tips & TricksJenn JurfComment

It’s only fitting to kick off the blog by starting with the basics. Over the next few weeks, I will give a breakdown of each of the individual cards that is included in your invitation suite so that you can understand its significance. This will ensure that you’re adequately prepared to send out the perfect invites!

Your invitations are your guests’ first introduction to your wedding day. It sets the tone for style, formality and gives your guests a glimpse into what to expect on your big day. Your invitations are also a keepsake item that you’ll look back on when you’re older and share with future generations.

Above all, your invitations need to be practical. They communicate to your guests the necessary details for attending your wedding. Every word and every line has some sort of significance and this article will break that down for you.

Your Invitations, Line by Line

The Host Line

The host line is usually the first line(s) on the invitation and explains who is hosting the event. Whether it’s the couple themselves, one or both families, or all together, it’s proper etiquette to state who is hosting/inviting guests to the wedding.

Here are a few wording examples:

Together with their families

Mr. & Mrs. Jonathon Doe
Request the pleasure of your company
At the marriage of their daughter

Mr. & Mrs. Jonathon Doe
Together with Mr. & Mrs. Jonathon Doe
Request the pleasure of your company
At the marriage of their children

The request line can be done in two variations:
"Request the honor of your presence" when the ceremony is held in a place of worship
"Request the pleasure of your company" when the ceremony is held elsewhere

The Couple

The couple’s names will follow the host line. It’s traditional etiquette for the woman’s name to go first, followed by the man’s. For same sex couples, you can do it alphabetically. It’s a personal preference to include the first, middle and/or last names. Formal invitations will include all 3 names whereas, more informal invitations will include only first names.

Ceremony Date and Time

The ceremony date and time are shared on the invitations. Formal invitations spell out every word whereas informal invitations use numbers.

For example:

Saturday, the Tenth of August
Two thousand eighteen
at four o'clock in the afternoon


August 10, 2018 at 4pm

You're welcome to do a combination of the two if you're looking for a happy medium.

Here’s a tip for timing! If you decide to spell out the time of day and want to include “...in the morning/afternoon/evening”, here’s a reference:

Morning - up until 11:59am
Afternoon - from 12:00pm - 4:59pm
Evening - anything after 5:00pm


The ceremony location details include the venue name, city and state address. Formal invitations include the full address on a details card whereas, more informal invitations include the full address on the invitation.

For example:

City Hall
San Francisco, California

City Hall
1 Dr Carlton B Goodlett Place
San Francisco, California 94102

Attire (optional)

When requesting specific attire, include the details on the bottom right corner of the invitation with a simple “Black Tie” or “Cocktail Attire” note.

If you need to elaborate on specific clothing items, this should be done on a details card. For example, “Women are not encouraged to wear heels as the ceremony will be held on grass.”

Well, what about…

This is where the wonderful world of details cards come into play. The above items are the only thing that should be included on your invitation so if you’d like to communicate other details, they should be done so separately. More on details cards in a few weeks!

Every couple is different, which makes every invitation unique in it’s own way. Your invitations should represent you as a couple and clearly communicate the style and feel of the overall wedding day.

I have addressed the most common questions I receive from clients when figuring out how to word their invitations. I’d be happy to answer any additional questions you may have with regard to wording your invitations in the comments below!

Mastered your invitation? Let's move on to your R.S.V.P. card (coming soon!)