Just Jurf Designs

letterpress

What Goes in to Your Letterpress Invitations

Tips & TricksJenn Jurf

Letterpress is a very hands on process so today, I wanted to take you through a step-by-step guide of what happens with your invitations once we start production.

1 | Plates

A big part the letterpress process (and price) are the custom plates that are made with each design. We take the digital PDF that you approve for printing and have a film negative created, similar to a photo negative. We then take this film and expose it against a photopolymer plate (along with several other steps involved) to create a reverse image that will be pressed into your invitations.

Cleaning off letterpress plates after exposure and wash out

Cleaning off letterpress plates after exposure and wash out

2 | Paper


Letterpress paper is truly luxurious! It’s a 100% tree free cotton paper (woo-hoo!) It’s light and airy allowing the plates to create the beautiful impression that we all love with letterpress. All of our paper is cut down to the specifications of your job.

Cutting cotton paper down to size for invitation printing

Cutting cotton paper down to size for invitation printing

3 | Ink


All of our inks are hand mixed and matched to the Pantone Matching System (PMS). This system allows us to replicate the ink formula time and time again to provide a consistent color throughout different projects.

Once the ink is mixed, we spread it on the disk of the press and run the press to spread the ink evenly.

Since we can only have 1 ink on the press at a time, you’ll find the letterpress prices to be broken out into number of ink colors. More on this in a minute!

Mixing custom ink colors

Mixing custom ink colors

4 | Preparing the Press


So we have the plates, we have the paper and we have the ink. Now, it’s time to merge them all together and start pressing! But not just yet.

Once we load the plate on to the press, we take some time to set up the card alignments, check for even impressions and make any last minute adjustments before we run.

Loading the plates into the press

Loading the plates into the press

5 | Hand-Feeding


Once we’re ready to start printing, each card is hand-fed through as the press runs. Since this is a handmade process, you’re constantly checking for alignment, even impression and ink inconsistencies after each card.

Checking alignment and test prints

Checking alignment and test prints

That’s it! That’s how letterpress invitations are made!


A few other notes…

Now one big thing about letterpress is if you invitation has multiple colors, once you’re finished with step 5, steps 1, 3, 4 and 5 are all repeated for each color.

The other big question I get is quantity. Why are small runs almost the same price as big runs and that’s because the process is still the same. The only difference is we grab a few more or less paper or we spend an extra 2-3 minutes on the press. It’s enough that we show a difference in prices but the majority of the cost comes from the design time and time preparing the press to print. That’s why we always recommend ordering about 20% extra for letterpress invitations because a run for 5 cards can cost almost the same as 100 cards.

If you have any questions about letterpress, please don’t hesitate to contact me! You can also request a sample so you can see and feel this luxurious print method in person.

Simple Elegant Floral Letterpress Wedding Invitation

InspirationJenn JurfComment

Ooohh am I excited for this one! Not only was this design a blast to design and print but this is also my 100th design that I’m launching for Just Jurf!

Blind impression is the exact same process as letterpress however, there is no ink pressed into the sheet so you’re left with a simply stunning impression that doesn’t draw too much attention.

Simple Elegant Floral Letterpress Wedding Invitation Suite

Simple Elegant Floral Letterpress Wedding Invitation Suite

For the Simple Elegant Floral Letterpress Wedding Invitation, I chose to do blind impression for the flowers in the corner and a simple warm grey for the elegant type.

The RSVP and Details cards carry over the same simple typography with playful touches of script throughout.

The envelope liner has a seamless pattern of the florals that are impressed on the invitation in a similar warm grey as the main text, though slightly lighter to provide contrast.

Top off the suite with matching envelope printing for your invitation and RSVP envelopes.

The simplicity of this suite really lends itself to several accessories to tie your suite together. My personal favorite is the vellum belly bands!

The Simple Elegant Floral Letterpress Wedding Invitation Suite has all matching day-of stationery for your wedding from save the dates, menus, place cards, thank you cards and anything else you may need to create a cohesive look for your wedding day.

Other designs you may also like …

Botanical Minimalist V2 Letterpress Wedding Invitation
Elegant Anemone Letterpress Wedding Invitation
Elegant Calligraphy Letterpress Wedding Invitation
Simple Script V2 Letterpress Wedding Invitation

Elegant Burgundy Floral Letterpress Wedding Invitation

InspirationJenn Jurf

The Elegant Burgundy Floral Letterpress Wedding Invitation Suite features a romantic script font and sans serif typeface. The modern geometric border is done in a gold metallic letterpress for a subtle contrast to this design. Paired with our Burgundy Poppy Envelope Liner to give this design a floral vibe that’s perfect for spring, summer and fall weddings.

Elegant Palm Tree Letterpress Wedding Invitation Suite

InspirationJenn JurfComment

As my favorite season, fall, is approaching, I couldn’t be more excited for the winter ahead. That doesn’t stop me from dreaming about summer and relaxing under a big palm tree on the beach. That’s where the inspiration for the Elegant Palm Tree Wedding Invitation Suite came from.

The script for this invitation suite is playful and elegant, complimented by a classic serif font. The invitation suite features three palm trees gathered together. All letterpressed, this invitation suite is a beautiful combination between beach oasis and elegance.

The RSVP and Details cards carry over the same simple typography with playful touches of script throughout.

The watercolor envelope liner in navy blue was the perfect match for this suite. The design does not draw too much attention from the invitation suite but adds a touch of beach underwater vibes to the suite.

Top off the suite with matching envelope printing for your invitation and RSVP envelopes.

The simplicity of this suite really lends itself to several accessories to tie your suite together. My personal favorite is the vellum belly bands!

Request a sample kit today so you can see and feel all of our print and paper options before placing your order.

The Elegant Palm Tree Letterpress Wedding Invitation Suite has all matching day-of stationery for your wedding from save the dates, menus, place cards, thank you cards and anything else you may need to create a cohesive look for your wedding day.

Other designs you may also like …

Soft Tropical Palm Leaf Wedding Invitation
Hexagon Wedding Invitation
Purple Floral Monogram Wedding Invitation
Tropical Floral Wedding Invitation


 

Elegant Anemone Letterpress Wedding Invitation

InspirationJenn JurfComment

Today, I’m excited to bring you the beautiful Elegant Anemone Letterpress Wedding Invitation Suite.

This navy blue suite features an elegant script complimented by a classic serif font. The letterpress printing creates stunning details throughout the anemone flower and leaves on the invitation design.

The RSVP and Details cards carry over the same simple typography with playful touches of script throughout.

The Anemone Envelope Liner matches the navy blue throughout the suite with a pattern of anemone flowers and foliage.

Top off the suite with matching envelope printing for your invitation and RSVP envelopes.

The simplicity of this suite really lends itself to several accessories to tie your suite together. My personal favorite is the vellum belly bands!

Learn more about the different paper and print options from this post or request a sample kit today so you can see and feel all of our paper options before placing your order.

The Elegant Anemone Letterpress Invitation Suite has all matching day-of stationery for your wedding from save the dates, menus, place cards, thank you cards and anything else you may need to create a cohesive look for your wedding day.

Other designs you may also like …

Elegant Script Wedding Invitation
Pink Watercolor Floral Wedding Invitation
Burgundy Poppy Wedding Invitation
Classic Gold & Navy Wedding Invitation

Simple Script V2 Letterpress Wedding Invitation Suite

InspirationJenn JurfComment

It’s Friday, we just got back from our first vacation in quite some time and we just celebrated our 7 year anniversary! This is our last anniversary before we say “I do” in April! It’s approaching so quickly!

There are several reasons to celebrate today, including the launch of the new Simple Script V2 Letterpress Wedding Invitation Suite!

This suite has always been one of my favorites therefore, I made no changes to the actual invitation design. It’s been a winner since day one! However, we’re updating it with a new and improved floral envelope liner (more on that below!)

The RSVP and Details cards carry over the same simple typography with playful touches of script throughout.

The new and improved envelope liner comes from the Black and White Floral Invitation Suite, though this time without the black background. I love the white florals and touches of greenery throughout the envelope liner design.

Top off the suite with matching envelope printing for your invitation and RSVP envelopes.

The simplicity of this suite really lends itself to several accessories to tie your suite together. My personal favorite is the vellum belly bands!

Learn more about the different paper and print options from this post or request a sample kit today so you can see and feel all of our paper options before placing your order.

The Simple Script V2 Letterpress Invitation Suite has all matching day-of stationery for your wedding from save the dates, menus, place cards, thank you cards and anything else you may need to create a cohesive look for your wedding day.

Other designs you may also like …

Elegant Calligraphy Wedding Invitation
Elegant Blush Floral Wedding Invitation
Black and White Floral Wedding Invitation
Pink Watercolor Floral Wedding Invitation

 

Kaitlyn & Brian's Separk Mansion Wedding

InspirationJenn JurfComment

This venue. This couple. This wedding. My goodness, how gorgeous! Kaitlyn and I worked together to design her letterpress wedding invitations using the Dusty Blue Elegance design. The letterpress impression mixed with dusty blue envelopes created the perfect introduction to their big day.

I loved flipping through their wedding album. Kaitlyn and Brian’s smiles are just infectious! Their wedding looks like a dream come true!

i-bzTvqbK-L.jpg

 

Vendors:

Photographer: Julie Staley from Old South
Venue: Separk Mansion
Wedding Invitations: Just Jurf Designs
Hair and Makeup: Be Pretty Charlotte
DJ: Split Second Sound
Catering: Roots Catering
Videographer: Drew Carlisle Videography
Cake: Sky’s the Limit Bridal Sweets
Flowers: Pink Petunia Designs

Understanding the Different Print Methods and Paper Types

Tips & TricksJenn JurfComment

So, you’re starting to research wedding invitations and you come across words like digital printing, letterpress and paper weights. Now, you’re scratching your head like ummm what…? Don’t worry girl. I got you!

This article will break down terminology that is commonly used throughout the invitation process to help you understand the best print method and paper option for your wedding invitations.

Before we dive in, let’s have a brief lesson on paper weights. The thickness of the paper is measured by weight. Let’s use our standard 110 lb. paper as a way to break down what that means. The 110 lb. means that when you have 1,000 sheets (or a full carton) of paper, the carton will weight 110 lbs. This is the best way to measure the weight of paper so the higher the number, the thicker the paper. For reference, computer printer paper is 24 lb.

Now, onto printing. Let’s start by mentioning that we mainly use digital printing, letterpress and foil stamping for our invitations.


Digital Printing

Digital printing is the process of taking an image from your computer and printing on paper. The process is similar to printing at home however, digital printers use CMYK toners rather than ink cartridges (most likely what you have at home) and therefore, produce a much higher quality end result.

For digital printing, there are 4 different paper options:

  • Classic Crest 110 lb. Matte
    Our standard paper for digital printing has a smooth, matte finish leaving a clean, crisp print.

  • Classic Linen 100 lb.
    A great option for a slight texture to add a little detail to your simple design.

  • Double-Thick 240 lb. Matte
    A thick card stock that does not bend easily.

  • Cranes Lettra 110 lb. Cotton
    A cotton textured paper, designed for letterpress printing however, can also be digitally printed on.

All of these paper options are available in white and off-white colors.

Classic Crest 110 lb. Matte

Classic Linen 100 lb.


Letterpress & Foil Stamping

Letterpress is the process of pressing an ink-covered plate against paper, leaving an impression of the plate on the paper that you can feel. Letterpress is a more labor intensive process between creating custom dies, mixing inks and hand feeding each page on the press. Because of the process, letterpress is more expensive and used in more luxury invitation designs.

For letterpress designs, a new plate is made for each color used throughout the design therefore, we recommend keeping the design within one or two colors.

For designs that have graphics or watercolor artwork, this artwork will need to be digitally printed first then go through the same letterpress process mentioned above.

Foil stamping is a similar process to letterpress however, the foil is heat transferred from the plate on to the paper. Due to the high heat, the plates are made out of metal and therefore, slightly more expensive than letterpress plates.

Cranes Lettra is our standard paper for letterpress and foil stamping. The cotton texture has the ability to absorb the impact from the plates, leaving a beautiful impression on the cards. We offer this paper in both 110 lb. and 220 lb. options, depending on personal preference and budget.

Letterpress on Cranes Lettra 110 lb.

Foil Stamping on Cranes Lettra 110 lb.

Foil Stamping on Cranes Lettra 110 lb.


Seeing is Believing

This information will fall into place once you have a sample in your hands. We offer complimentary sample kits so you can see and feel the different paper options in person before placing your order.

As always, I’m happy to answer any questions in the comments below!